An SEO Reseller is simply a service provider that focuses on SEO and also white labels its services for other companies (usually development, design and marketing agencies.) Some resellers even white label this entire dashboard so that you can display your customers how well their campaign is doing. This dashboard is very helpful to any business owner because it gives them insight as to how their SEO campaign is working. Usually SEO Resellers will provide analytics which break down how many page views per user, where the traffic originated from, and what keywords were used to obtain these views.
Many SEO Resellers is becoming an authority in certain niches. This allows them to build credibility with their customers because they are considered an expert in their field. They might also become valued experts in their field because they offer valuable information to their customers. For example, if you are a developer and your SEO is working for you in ranking, but your organic traffic is coming from twitter, then your SEO Reseller can tell you that your twitter traffic is highly qualified. Or they can tell you that your organic traffic was obtained through link building.
Another thing SEO Resellers can do is provide content-type recommendations for your client agencies. This means if you want to get high rankings but you want to do it without spending money, a reseller can help you achieve that. They can also recommend different backlinks methods that may be more beneficial to your website than PPC or paid ads. SEO Resellers is valuable partners for both SEO agencies and their clients, because they are able to provide a simple solution for getting high organic traffic without spending lots of money.